Building a Lean Research Tech Stack

The work of the modern user researcher broadly falls into three tactical categories:

Strategy and planning
Research execution
Analysis and sharing

The most effective researchers are adept at agile, iterative research methods. And to execute this research, they rely on a wide variety of tools. 

Many organizations still rely on antiquated and overpriced research platforms. Fortunately, the modern paradigm for successful research does not need to break the bank or force rigidity of process.

In this post, we’re going to share the most effective research stack for modern research work. These tools are more flexible, cost effective, and, ultimately, better suited to tasks of successful researchers. Read More

Decision Mapping: an Intuitive Technique to Generate User Test Plans

Our team at Tetra Insights has completed rigorous user research work for dozens of companies across industries. Through this experience, we’ve uncovered some common pain points and stresses of executing effective research. Among the most common challenges are getting buy-in and ensuring that findings are both meaningful and actionable.

To solve these problems, we developed a simple and reliable method for generating research plans that cater to the needs of stakeholders and ensure that product teams get the insight they need to build great things. We call this simple technique Decision Mapping. Read More

Sourcing Participants for Remote Research: Essential Practices to Make Your Research Successful

Recruiting participants, and recruiting the right participants, is among the most pervasive challenges in user research. Add in the remote aspect of research and your first thought might be to just avoid it altogether—but please don’t! Here at Tetra, we use a variety of sourcing methods to meet very unique and specific remote participant sourcing goals to effectively find the right people for both our research and our clients’ research. Read More

The Power of Highlight Reels for Better Communication

Video is the most effective way to share and highlight the findings of user research. Video triggers emotion and is more memorable than other forms of communication. The production of chemicals like cortisol and oxytocin are triggered by video. If you want to inspire empathy and understanding of your users, video is the key. 

Additionally, people are becoming more familiar with sharing and watching videos for business, especially in the wake of the coronavirus. This increased adoption makes video an even better tool for sharing information than ever before. Read More

Why is Amazon, by Far, the Most Trusted Brand During the Pandemic?

In our recent survey regarding the impact the pandemic is having on individuals across the country, we found interesting results regarding which organizations people trust to provide valuable products and services during these difficult times. Read More

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