There are endless variations to how researchers assemble their workflows—not to mention among the myriad toolsets available. However, the overall structure of a user research workflow is generally homogenous and consists of four phases: planning, execution, analyzing, and storing research within a repository. Read more.
There’s a lot of discussion in business these days about moving to a “customer-centric” approach. Customer centricity isn’t a new concept. Companies like Amazon have rooted their strategy in customer-centricity for over a decade. What is new is the recognition that to be competitive and meet the customers’ demands and expectations, customer-centricity must be at the heart of your business. Read more.
Working professionally in the world of user research is an exciting and evolving career choice. Luckily, there’s a path into a research career for people from any background—even for those with zero experience! Tetra’s Senior Researcher Casie Mattrisch writes about the necessary skillsets, common career paths, and educational opportunities for people interested in joining the exciting field of research. Read more.
I’m pleased to announce that Tetra Insights recently closed our first round of venture capital financing. This represents a major milestone of progress for our company and enables us to continue to build our vision for Tetra for years to come.
We are very fortunate to have found ideal lead investors, Active Capital, who will be adding their Founder & CEO, Pat Matthews, to our board of directors. The team at Active Capital are experienced B2B software company operators, having been executives at Rackspace for many years. Their perspectives as experienced entrepreneurs make them the perfect match for our team, and we’re thrilled to partner with them. Read more.