Twilio’s Acquisition of Segment Says a Lot About the Future of Business

While companies across every industry have been experiencing a digital transformation over the past decade, the pandemic has now catapulted the world, and business, into all-digital-all-the-time. This reality has forced all businesses to immediately transition almost all of their customer interactions online. 

The recent Twilio / Segment deal is a great illustration of the acceleration of these changes. There is massive growth in digital products and digital ecosystems and the developer tooling for it. This deal is a clear validation of the enormous upside potential in the transformation that is unfurling. Read more.

How to Measure Product Management Success

Product managers come from many backgrounds and often have different ideas about how to define product success. Because of this, it’s important for them to be open to a wide range of success metrics in order to make sure they are taking full advantage of the expertise on their product team.

There are four elements that build upon each other to create a successful set of key performance indicators (KPIs) to measure product success. This hierarchy starts with the basic functions of the product, followed by the essential business requirements, then considers user experience and, ultimately, the health of the team working on the product. These KPIs are designed to deliver a full vision of the growth of the product. Read more.

How to Engage Others in the Research Process

While not everyone is a researcher, it’s extremely important to get people across teams to understand and contribute to the research process. Planning for this will help ensure your research is valued and, more importantly, acted upon. 

One distinction to remember is that while it’s important to engage others in the research process, it’s also vital to prevent non-researchers from interfering in and sharing opinions on the research methodology. The methodology, rigor, and research process should be owned by the experts: the researchers and insight professionals. It is their job is to make sure the methodology generates actionable, high-quality, insightful data. Read more.

How to Communicate Research Insights Based on Stakeholder Personas

Designing personas is a UX technique for creating a portrait of users’ preferences, needs, and wants. By doing this work upfront, researchers can incorporate personas into the process of sharing all research, thus reducing the time it takes for both researchers and stakeholders to extract and consume insights. You increase the likelihood that your stakeholders will engage with your insights when you share information that is relevant and personalized to their needs. Read more.

Want to be a Researcher? Here’s How to Impress Hiring Managers

Ask 10 user researchers how they broke into the field, and you’ll probably get 10 different answers. The truth is, there is no single path to a successful research career. However, if this is a goal of yours, you need to understand how to appeal to hiring managers by creating an exceptional resume and portfolio, nailing an interview, and leaving a lasting impression.  Read more.

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