About Tetra Insights

We’re a team of researchers, data analysts, and engineers solving some of the most complex problems involving user research and qualitative data.

Our team has decades of experience working with leading organizations on data and research initiatives. We’ve experienced the transformative power of putting recorded customer interactions directly in front of decision makers. Unfortunately, analyzing and creating easily-digestible deliverables from these recordings has always been an enormous burden.

We decided to build the technology to solve the pains we experienced. We’re enabling companies to unlock the full potential of the most valuable data they collect: real interactions with users and customers.

Our main office is in Boulder, CO, and we have a remote team around the world.


Headquartered in Boulder, CO

Where the idea came from

Over the past decade, our founding team has experienced the immense value of recorded user and customer interactions to generate insights and inform decision making. User research is one of the most valuable components of qualitative data organizations collect, but the tools to really maximize the value of this work were insufficient.

We were hamstrung in our ability to analyze recordings and create intuitive deliverables. Even worse, research work was lost with virtually no shelf-life or sharing across departments. We decided to solve these problems.

Our values

Our company has been founded on three fundamental pillars:

  • 1) Customer satisfaction
  • 2) Employee engagement
  • 3) Constant improvement

By building an environment where employees can thrive and are motivated to do their best work, we can continually increase our value to customers. These guiding principles define the organization we’re building.

Core Values
  • Customer satisfaction
  • Employee engagement
  • Constant improvement

Product principles

We also have guiding principles for the software we build:

  • 1) Intuitive and easy-to-use
  • 2) Focus on empowering people
  • 3) Build transformational technology

We don’t design products that incrementally improve processes; our aim is to fundamentally change what is possible within an organization with technology that amazes. And as we focus on solutions that automate manual work, we’re committed to building tools that enhance and empower human work, not that simply replace people with technology.

Product Principles
  • Intuitive and easy-to-use
  • Focus on empowering people
  • Build transformational technology

Where did the name come from?

The name “Tetra” is derived from the term “tetractys,” which refers to a symbol of 10 dots arranged in a triangle. The shape was introduced by Pythagoras, the ancient Greek philosopher and mathematician, who offered the idea that through numbers, the universe could be understood. He developed a religious following as his work offered predictable outcomes in the natural world.


939 Pearl St #205
Boulder, CO 80302

Phone: (347) 354-2969

Email: hi@tetrainsights.com

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