Affinity mapping, also called affinity diagramming, is the process of creating categorized affinity diagrams from gathered qualitative user information. Begin by collecting feedback through methods like usability testing, surveys, or observation. Organize this feedback to pinpoint areas that require attention and support your next steps. Write each idea or finding on movable cards, like sticky notes, and then arrange and rearrange them in a large physical or online workspace to create an affinity diagram.
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