Understanding human psychology is essential for getting buy-in for ongoing research at all levels of the company. As research experts, we know that even when companies invest in user research, they often fail to incorporate the findings into their business decision making. A slight revision of an old existential question might be: If research work is never consumed, did it ever even exist? Read more.
At the INDUSTRY Product Conference several years ago, I had the opportunity to lead an engaging group discussion about essential techniques for product managers to be as effective as possible. Several interesting questions and themes emerged that are critical to building successful products and delighting users.
Top of mind issues for product owners include maximizing the value of user research, collaborating effectively with stakeholders, making great decisions, and navigating complex organizational dynamics. Below are thoughts and actionable recommendations that emerged from these conversations. Read more.
The work of the modern user researcher broadly falls into three tactical categories:
Strategy and planning
Analysis and sharing
The most effective researchers are adept at agile, iterative research methods. And to execute this research, they rely on a wide variety of tools.
Many organizations still rely on antiquated and overpriced research platforms. Fortunately, the modern paradigm for successful research does not need to break the bank or force rigidity of process.
In this post, we’re going to share the most effective research stack for modern research work. These tools are more flexible, cost effective, and, ultimately, better suited to tasks of successful researchers. Read More
Our team at Tetra Insights has completed rigorous user research work for dozens of companies across industries. Through this experience, we’ve uncovered some common pain points and stresses of executing effective research. Among the most common challenges are getting buy-in and ensuring that findings are both meaningful and actionable.
To solve these problems, we developed a simple and reliable method for generating research plans that cater to the needs of stakeholders and ensure that product teams get the insight they need to build great things. We call this simple technique Decision Mapping. Read More
Recruiting participants, and recruiting the right participants, is among the most pervasive challenges in user research. Add in the remote aspect of research and your first thought might be to just avoid it altogether—but please don’t! Here at Tetra, we use a variety of sourcing methods to meet very unique and specific remote participant sourcing goals to effectively find the right people for both our research and our clients’ research. Read More
Establishing trust with research participants is always critical regardless of what type of research you’re doing. However, there are specific challenges to building and maintaining trust while conducting research remotely. As the coronavirus pandemic has forced researchers to move from in-person interviews to remote interviews, many of you are encountering these challenges for the first time.
Tetra Insights has always favored remote qualitative research, and we have developed strategies to ensure researchers can build and maintain trust with their participants when working with them remotely. Here are seven key ways you can build trust and rapport while conducting remote research: Read more.