How I Used Tetra Insights to Evaluate Amazon’s ‘Your Lists’ Feature

For this study, I tested the usability of the ‘Your Lists’ feature on Amazon.com with an aim of evaluating its design in terms of functionality and intuitiveness for first time users. ‘Your Lists’ is a feature that allows Amazon users to construct shopping lists that can be edited, shared, and organized to the user’s liking. Tetra made it easy to generate clear insights on this feature! You can read more about the research focus of this study in the testing plan. Read more.

The Science of Influential User Research 

Understanding human psychology is essential for getting buy-in for ongoing research at all levels of the company. As research experts, we know that even when companies invest in user research, they often fail to incorporate the findings into their business decision making. A slight revision of an old existential question might be: If research work is never consumed, did it ever even exist? Read more.

Comprehending Meaning

“Fine. You can stay out all night with your friends if you want”. If it’s your significant other speaking, you may want to tread lightly. Language isn’t easy. Scratch that – communication isn’t easy. People are complex, using multiple intricate cues to convey meaning. Words alone that seem ‘safe’ may not convey the true emotion(s) […]

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