Understanding human psychology is essential for getting buy-in for ongoing research at all levels of the company. As research experts, we know that even when companies invest in user research, they often fail to incorporate the findings into their business decision making. A slight revision of an old existential question might be: If research work is never consumed, did it ever even exist? Read more.
Video is the most effective way to share and highlight the findings of user research. Video triggers emotion and is more memorable than other forms of communication. The production of chemicals like cortisol and oxytocin are triggered by video. If you want to inspire empathy and understanding of your users, video is the key.
Additionally, people are becoming more familiar with sharing and watching videos for business, especially in the wake of the coronavirus. This increased adoption makes video an even better tool for sharing information than ever before. Read More
User researchers’ primary goal is to help business leaders better understand their customers and provide them with actionable insights to improve the company’s product or performance. However, as researchers well know, it can be difficult to get stakeholders on board with your recommendations—or to even pay attention to your findings. This is why the way you present your results is critical.
In our last post, we discussed the science behind influential user research and presented strategies for making your research findings more compelling. Now, we’ll show you why an excellent written report, slide deck, or other static format is not nearly as effective as video, and in particular, video highlight reels. Read more.