Preparation Is the Key to Great User Interviews

User interviews are an integral part of the UX process and are an incredibly valuable way to better understand how your users interact with your product. However, user interviews can be complex, and it’s well worth it to put in the prep work necessary to make them successful. Read more.

The 2020 Guide to an Effective User Research Workflow

There are endless variations to how researchers assemble their workflows—not to mention among the myriad toolsets available. However, the overall structure of a user research workflow is generally homogenous and consists of four phases: planning, execution, analyzing, and storing research within a repository. Read more.

To Be Customer-Centric, You Must be Insight-Driven

There’s a lot of discussion in business these days about moving to a “customer-centric” approach. Customer centricity isn’t a new concept. Companies like Amazon have rooted their strategy in customer-centricity for over a decade. What is new is the recognition that to be competitive and meet the customers’ demands and expectations, customer-centricity must be at the heart of your business. Read more.

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