Tetra Insights Raises $1.5M to Fuel Our Growth and Innovation

I’m pleased to announce that Tetra Insights recently closed our first round of venture capital financing. This represents a major milestone of progress for our company and enables us to continue to build our vision for Tetra for years to come.

We are very fortunate to have found ideal lead investors, Active Capital, who will be adding their Founder & CEO, Pat Matthews, to our board of directors. The team at Active Capital are experienced B2B software company operators, having been executives at Rackspace for many years. Their perspectives as experienced entrepreneurs make them the perfect match for our team, and we’re thrilled to partner with them. Read more.

6 Books Every User Researcher Should Read

Here is a selection of my top user research books, which I want to share with you because they have each helped me at different stages of my career. Whether you’re new to the industry, an experienced pro, or simply interested in upping your business-communication game, these are all fantastic resources.  Read more.

How to Create an Optimized Research Repository

Ask any researcher, and they’ll tell you one of their biggest challenges is creating a functional, streamlined research repository. We often hear that most solutions are disjointed and difficult to track and share. At Tetra, we’ve created a toolset that makes storing, sharing, and accessing research easy and efficient.  Read more.

How Can Product Managers Be More Effective Leaders and Make Better Decisions?

At the INDUSTRY Product Conference several years ago, I had the opportunity to lead an engaging group discussion about essential techniques for product managers to be as effective as possible. Several interesting questions and themes emerged that are critical to building successful products and delighting users.

Top of mind issues for product owners include maximizing the value of user research, collaborating effectively with stakeholders, making great decisions, and navigating complex organizational dynamics. Below are thoughts and actionable recommendations that emerged from these conversations. Read more.

Building a Lean Research Tech Stack

The work of the modern user researcher broadly falls into three tactical categories:

Strategy and planning
Research execution
Analysis and sharing

The most effective researchers are adept at agile, iterative research methods. And to execute this research, they rely on a wide variety of tools. 

Many organizations still rely on antiquated and overpriced research platforms. Fortunately, the modern paradigm for successful research does not need to break the bank or force rigidity of process.

In this post, we’re going to share the most effective research stack for modern research work. These tools are more flexible, cost effective, and, ultimately, better suited to tasks of successful researchers. Read More

Why is Amazon, by Far, the Most Trusted Brand During the Pandemic?

In our recent survey regarding the impact the pandemic is having on individuals across the country, we found interesting results regarding which organizations people trust to provide valuable products and services during these difficult times. Read More

The Advantages and Pitfalls of Remote User Research

As user research has moved remotely over the past few months due to COVID-19, researchers are contending with new challenges as well as opportunities. I recently joined a panel of researchers for Boulder Startup Week to discuss our experiences and best practices for performing user research remotely.

As a company that often conducts research remotely, our team at Tetra Insights has extensive experience with this format and are well acquainted with the advantages and pitfalls of remote user research. Let’s take a look at each of these in depth. Read more.

How are individuals impacted by the pandemic? A study on anxiety, expectations, and changes in daily life.

Our team at Tetra Insights surveyed 582 people in April to understand the impact the COVID-19 pandemic is having on individuals’ daily lives as well as to assess expectations of when things are likely to improve. The results of our survey paint a fascinating picture of uncertainty, anxiety, and changes in daily life. However, amidst […]

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