Who We Are
Our team has decades of experience working with leading organizations on data and research initiatives. We’ve experienced the transformative power of putting recorded customer interactions directly in front of decision makers. Unfortunately, analyzing and creating easily-digestible deliverables from these recordings has always been an enormous burden.
We decided to build the technology to solve the pains we experienced. We’re enabling companies to unlock the full potential of the most valuable data they collect: real interactions with users and customers.
Where the Idea Came From
Over the past decade, our founding team has experienced the immense value of recorded user and customer interactions to generate insights and inform decision making. User research is one of the most valuable components of qualitative data organizations collect, but the tools to really maximize the value of this work were insufficient.
We were hamstrung in our ability to analyze recordings and create intuitive deliverables. Even worse, research work was lost with virtually no shelf-life or sharing across departments. We decided to solve these problems.
Our Core Values
What We Believe
By building an environment where employees can thrive and are motivated to do their best work, we can continually increase our value to customers. These guiding principles define the organization we’re building.