Over the past decade, our founding team has experienced the immense value of recorded user and customer interactions to generate insights and inform decision making. User research is one of the most valuable components of qualitative data organizations collect, but the tools to really maximize the value of this work were insufficient.
We were hamstrung in our ability to analyze recordings and create intuitive deliverables. Even worse, research work was lost with virtually no shelf-life or sharing across departments. We decided to solve these problems.