The Enterprise’s Guide to Buying & Deploying UX Research & Insights Platforms

Before we consider tools, let’s outline the requirements and capabilities needed for effectively executing on a study.

1. Study strategy and alignment. Fundamentally, research exists to inform decision making. Business stakeholders must have access to a standardized format to input their learning objectives and other key information and have visibility into the research team’s priorities, toolkit, and timeline. 

2. Methodology selection. After aligning on learning objectives, your research team must select the right techniques to generate actionable insight. Generally, there’s a methodology and corresponding toolkit for qualitative and quantitative data generation.

3. Participant sourcing. You need a well-defined beta group or standing panel of participants eager to give feedback for research studies, with general access to current and prospective users/customers for occasional research needs.

4. Time-to-insight. The majority of studies are templated from input to output, powered by technology, and have predictable timelines and costs. Expertise and energy are reserved for the most bespoke and strategic studies. Most importantly, insights are generated before decisions must be made.