Video is the most effective way to share and highlight the findings of user research. Video triggers emotion and is more memorable than other forms of communication. The production of chemicals like cortisol and oxytocin are triggered by video. If you want to inspire empathy and understanding of your users, video is the key.
Additionally, people are becoming more familiar with sharing and watching videos for business, especially in the wake of the coronavirus. This increased adoption makes video an even better tool for sharing information than ever before.
Most user research interviews are distilled down to notes, observations, and bullet points—leaving out the human element of the research findings. For quantitative findings, a presentation with charts and graphs does the trick, but for qualitative research findings, conveying the real voices and interactions with your users ensures that the audience you’re presenting to, likely your leadership team, really understands and internalizes your findings.
So, why not just share the video and audio files? Well, for one, they can be long and there are often specific snippets that are important to sharing your findings. So if you’re not going to share the full files, that means that you need to edit and stitch together the media. You’re a researcher, not a video editor or producer. While there is an abundance of video editing tools, most of them are built for video editing professionals and can be cumbersome and time consuming to use. Video editing tools aren’t made for user research.
But our product is. Tetra Insights’ highlight reel tools make stitching together your audio and video findings super simple. Our users call Tetra the easiest video editing tool they’ve ever used.
Consider this situation:
Your CEO asks you what you found out in your research about the perceptions of your competition. With Tetra Insights, it would only take a few quick steps to get your CEO an answer.
With Tetra you can search based on transcripts and tags added during your research. ll you have to do is search for the competitor’s name, and if it’s found in a transcript, Tetra Insights will surface those exact moments from any video or audio where participants mention your competitors.
Then in minutes, you simply synthesize those findings into a single highlight reel file to share via a link.
It’s so simple.
There are a number of other scenarios that the Tetra highlight reels support—ways to improve sharing research, collaborating, and learning.
For example, imagine if you could share, in real-time, video clips within the flow of a conversation you’re having in Slack.
Or, if you could quickly access a centralized view of findings related to a specific topic that automatically updated as new research was added.
These two examples are methods that are available in Tetra Insights. Imagine if your research findings could be organized, used, and shared so easily. Your company would get more out of research and you, as a researcher, would be even more valuable to your company.
Communication is central to your ability to provide value as a researcher. If a panel participant expresses an insightful perspective, but no one hears it, did it ever happen? Just kidding… kind of. As a researcher, your ability to make good use of your findings is dependent on your ability to effectively communicate and educate stakeholders on the importance of your findings.
Relevant video, easily shared and consumed, supports that.
If you want to find out for yourself just how easy it is, sign up for a free account. Upload some of your findings, tag your research, search, and share. It’s that simple.
Try out Tetra Insights today!
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