The customer experience (CX) encapsulates the comprehensive sum of users’ perceptions, sentiments, and impressions formed during their intricate and multifaceted journey with a product. This holistic concept takes into account every facet of their interactions and engagements, extending from the initial point of contact to the culmination of their entire experience. It’s a profound amalgamation of the moments, emotions, and insights that users gather and carry with them, shaping their overarching perception of the product. Customer experience delves into the essence of how users feel, think, and react at every juncture, leaving an indelible mark on their relationship with the offering.
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