Blog

The Advantages and Pitfalls of Remote User Research

As user research has moved remotely over the past few months due to COVID-19, researchers are contending with new challenges as well as opportunities. I recently joined a panel of researchers for Boulder Startup Week to discuss our experiences and best practices for performing user research remotely.

As a company that often conducts research remotely, our team at Tetra Insights has extensive experience with this format and are well acquainted with the advantages and pitfalls of remote user research. Let’s take a look at each of these in depth. Read more.

How I Used Tetra Insights to Evaluate Amazon’s ‘Your Lists’ Feature

For this study, I tested the usability of the ‘Your Lists’ feature on Amazon.com with an aim of evaluating its design in terms of functionality and intuitiveness for first time users. ‘Your Lists’ is a feature that allows Amazon users to construct shopping lists that can be edited, shared, and organized to the user’s liking. Tetra made it easy to generate clear insights on this feature! You can read more about the research focus of this study in the testing plan. Read more.

Video Highlight Reels: The Superheroes of User Research

User researchers’ primary goal is to help business leaders better understand their customers and provide them with actionable insights to improve the company’s product or performance. However, as researchers well know, it can be difficult to get stakeholders on board with your recommendations—or to even pay attention to your findings. This is why the way you present your results is critical. 

In our last post, we discussed the science behind influential user research and presented strategies for making your research findings more compelling. Now, we’ll show you why an excellent written report, slide deck, or other static format is not nearly as effective as video, and in particular, video highlight reels. Read more.

How are individuals impacted by the pandemic? A study on anxiety, expectations, and changes in daily life.

Our team at Tetra Insights surveyed 582 people in April to understand the impact the COVID-19 pandemic is having on individuals’ daily lives as well as to assess expectations of when things are likely to improve. The results of our survey paint a fascinating picture of uncertainty, anxiety, and changes in daily life. However, amidst […]

Accelerating Qualitative Analysis with Tetra Insights

How a professional researcher uses Tetra to supercharge user research analysis Here at Tetra, we love to eat our own dogfood by researching our users, who are researchers themselves! As we continually improve our product with research, we gain deep insight into our user’s effective methods and how they fit Tetra into their processes. We’ve […]

The Science of Influential User Research 

Understanding human psychology is essential for getting buy-in for ongoing research at all levels of the company. As research experts, we know that even when companies invest in user research, they often fail to incorporate the findings into their business decision making. A slight revision of an old existential question might be: If research work is never consumed, did it ever even exist? Read more.

Customer Insight Trends & Benchmarks 2020 [Research Report]

We surveyed and interviewed over 200 product managers, user researchers, and UX designers to understand how leading organizations generate customer insights through research and data.

Comprehending Meaning

“Fine. You can stay out all night with your friends if you want”. If it’s your significant other speaking, you may want to tread lightly. Language isn’t easy. Scratch that – communication isn’t easy. People are complex, using multiple intricate cues to convey meaning. Words alone that seem ‘safe’ may not convey the true emotion(s) […]

An Introduction, and a Teaser

Joining a startup is pretty much the way I’d imagine it’d be getting shot out of a cannon; which wasn’t surprising, as I’ve been fortunate to be on the ground floor of a few startups. And after spending my last ~5 years in senior leadership at two mature technology companies – I missed the energy, […]

Customer Insight Trends & Benchmarks 2019 [Research Report]

We surveyed and interviewed over 200 product managers, user researchers, and UX designers to understand how leading organizations generate customer insights through research and data.

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