The Insightful

We love to share our knowledge about research work and keep our readers up to date with the latest research trends.

The Insightful2021-01-27T07:42:21-07:00

Grading your organization’s progress on the path to Research Operations excellence

By |June 16th, 2021|

If you’re reading this article, you’ve probably come across the term Research Operations and may already be investing in developing corresponding proficiencies across your organization. At Tetra, we’ve worked with our clients to develop such a maturity curve to showcase the processes and systems required to achieve research operational excellence. Read more.

Free Report: Leveling Up Your Research Operations

By |June 16th, 2021|

Based on our own experience and survey of 100+ corporate research teams, we’ll introduce and explain the trends and techniques that form the foundation of Research Operations. We’ll also offer you a self-assessment to better understand the maturity of your team and organization, with recommendations for how to level up. Read more.

Free E-Book: The Definitive Guide to Remote User Research

By |November 30th, 2020|

While conducting user research remotely is not new, it has become the norm amid the COVID-19 pandemic. At Tetra Insights, we’ve always been advocates of a remote-first research strategy and are here to share our best practices with a free ebook: The Definitive Guide to Remote User Research.  Read more.

  • UX researcher running usability testing

Five Steps to Effective Usability Testing

By |November 23rd, 2020|

Usability testing is a wonderful way to quickly discover friction points in your user experience. With just five users, you can determine 85% of usability problems, making usability testing an easy and integral part of any design process. Here are the five steps to conducting an effective study. Read more.

  • Handshake

20 Companies Hiring UX Researchers in November

By |November 12th, 2020|

Looking for a new role just in time for the holidays? Ready to start your 2021 off fresh? There’s still time to make something great happen in 2020 by nabbing one of these UX research gigs. This November, companies are looking for researchers who can work cross-functionally to deliver insights to a variety of stakeholders, from UX designers to product managers, business leaders, and engineers. Whether you’re looking to join an established research team or forge a company-wide research strategy of your own, we found lots of options, including several remote roles that allow you to work from anywhere. Read more.

  • Product Roadmap

How to Use Research to Validate Your Product Roadmap

By |November 5th, 2020|

A product roadmap can be determined by a variety of goals and interests. Sometimes, they come from user research. Other times, they are decided by business initiatives, technical goals, marketing campaigns, competitor launches, customer requests, etc.  When your product roadmap decisions are based on initiatives outside of user research findings, it’s important to take time to validate those decisions with research. You can use your findings to compare the importance of each effort based on how strongly it aligns with your overall product goals and strategy. Read more.

  • Twilio Segment Acquisition

Twilio’s Acquisition of Segment Says a Lot About the Future of Business

By |October 29th, 2020|

While companies across every industry have been experiencing a digital transformation over the past decade, the pandemic has now catapulted the world, and business, into all-digital-all-the-time. This reality has forced all businesses to immediately transition almost all of their customer interactions online.  The recent Twilio / Segment deal is a great illustration of the acceleration of these changes. There is massive growth in digital products and digital ecosystems and the developer tooling for it. This deal is a clear validation of the enormous upside potential in the transformation that is unfurling. Read more.

  • Product Management Success

How to Measure Product Management Success

By |October 22nd, 2020|

Product managers come from many backgrounds and often have different ideas about how to define product success. Because of this, it’s important for them to be open to a wide range of success metrics in order to make sure they are taking full advantage of the expertise on their product team. There are four elements that build upon each other to create a successful set of key performance indicators (KPIs) to measure product success. This hierarchy starts with the basic functions of the product, followed by the essential business requirements, then considers user experience and, ultimately, the health of the team working on the product. These KPIs are designed to deliver a full vision of the growth of the product. Read more.

  • Engaging Others in Research

How to Engage Others in the Research Process

By |October 15th, 2020|

While not everyone is a researcher, it’s extremely important to get people across teams to understand and contribute to the research process. Planning for this will help ensure your research is valued and, more importantly, acted upon.  One distinction to remember is that while it’s important to engage others in the research process, it’s also vital to prevent non-researchers from interfering in and sharing opinions on the research methodology. The methodology, rigor, and research process should be owned by the experts: the researchers and insight professionals. It is their job is to make sure the methodology generates actionable, high-quality, insightful data. Read more.

  • Research Stakeholder Personas

How to Communicate Research Insights Based on Stakeholder Personas

By |October 8th, 2020|

Designing personas is a UX technique for creating a portrait of users’ preferences, needs, and wants. By doing this work upfront, researchers can incorporate personas into the process of sharing all research, thus reducing the time it takes for both researchers and stakeholders to extract and consume insights. You increase the likelihood that your stakeholders will engage with your insights when you share information that is relevant and personalized to their needs. Read more.

  • User Researcher Interview

Want to be a Researcher? Here’s How to Impress Hiring Managers

By |October 1st, 2020|

Ask 10 user researchers how they broke into the field, and you’ll probably get 10 different answers. The truth is, there is no single path to a successful research career. However, if this is a goal of yours, you need to understand how to appeal to hiring managers by creating an exceptional resume and portfolio, nailing an interview, and leaving a lasting impression.  Read more.

The Science of Influential User Research for Product Managers

By |September 24th, 2020|

User research has emerged as one of the most powerful tools in a product manager’s arsenal to overcome the challenges of getting broad buy-in for product concepts and feature development. Properly utilized, research can create shared understanding, provide clarity to skepticism, and enable interest and engagement with stakeholders. Read more.

  • Product manager listening to a podcast

8 Podcasts for Growth-Minded Product Managers

By |September 17th, 2020|

As a product manager, it’s important to always keep learning about the latest trends and best practices. And, thanks to the proliferation of excellent product management podcasts, there are plenty of opportunities to learn from some of the top minds in the field. Read more.

  • User Research Preparation

Preparation Is the Key to Great User Interviews

By |September 10th, 2020|

User interviews are an integral part of the UX process and are an incredibly valuable way to better understand how your users interact with your product. However, user interviews can be complex, and it’s well worth it to put in the prep work necessary to make them successful. Read more.

  • User Research Workflows

The 2020 Guide to an Effective User Research Workflow

By |August 28th, 2020|

There are endless variations to how researchers assemble their workflows—not to mention among the myriad toolsets available. However, the overall structure of a user research workflow is generally homogenous and consists of four phases: planning, execution, analyzing, and storing research within a repository. Read more.

  • Customer-Centric Qualitative Research

To Be Customer-Centric, You Must be Insight-Driven

By |August 20th, 2020|

There’s a lot of discussion in business these days about moving to a “customer-centric” approach. Customer centricity isn’t a new concept. Companies like Amazon have rooted their strategy in customer-centricity for over a decade. What is new is the recognition that to be competitive and meet the customers’ demands and expectations, customer-centricity must be at the heart of your business. Read more.

  • People Building a Research Career

Interested in Building a Research Career? Here’s What You Need to Know.

By |August 13th, 2020|

Working professionally in the world of user research is an exciting and evolving career choice. Luckily, there’s a path into a research career for people from any background—even for those with zero experience! Tetra's Senior Researcher Casie Mattrisch writes about the necessary skillsets, common career paths, and educational opportunities for people interested in joining the exciting field of research. Read more.

Tetra Insights Raises $1.5m to Fuel Our Growth and Innovation

By |August 7th, 2020|

I’m pleased to announce that Tetra Insights recently closed our first round of venture capital financing. This represents a major milestone of progress for our company and enables us to continue to build our vision for Tetra for years to come. We are very fortunate to have found ideal lead investors, Active Capital, who will be adding their Founder & CEO, Pat Matthews, to our board of directors. The team at Active Capital are experienced B2B software company operators, having been executives at Rackspace for many years. Their perspectives as experienced entrepreneurs make them the perfect match for our team, and we’re thrilled to partner with them. Read more.

  • Getting Buy-In for User Research

How to Get Stakeholder Buy-In for Ongoing User Research

By |July 31st, 2020|

Whether you’re building a product or hoping to better understand your customers, every user researcher has faced push-back when it comes to advocating for more user research. However, we are living in a quickly changing world, and not only are users’ and customers’ opinions rapidly transforming, so are your stakeholders’ vision and priorities.  Read more.

  • Best Books for User Researchers

6 Books Every User Researcher Should Read

By |July 27th, 2020|

Here is a selection of my top user research books, which I want to share with you because they have each helped me at different stages of my career. Whether you’re new to the industry, an experienced pro, or simply interested in upping your business-communication game, these are all fantastic resources.  Read more.

  • research repository

How to Create an Optimized Research Repository

By |July 16th, 2020|

Ask any researcher, and they’ll tell you one of their biggest challenges is creating a functional, streamlined research repository. We often hear that most solutions are disjointed and difficult to track and share. At Tetra, we’ve created a toolset that makes storing, sharing, and accessing research easy and efficient.  Read more.

The Science of Influential User Research Webinar Recap

By |July 9th, 2020|

Understanding human psychology is essential for getting buy-in for ongoing research at all levels of the company. As research experts, we know that even when companies invest in user research, they often fail to incorporate the findings into their business decision making. A slight revision of an old existential question might be: If research work is never consumed, did it ever even exist? Read more.

  • Do You Know Your Customers?

How Can Product Managers Be More Effective Leaders and Make Better Decisions?

By |July 7th, 2020|

At the INDUSTRY Product Conference several years ago, I had the opportunity to lead an engaging group discussion about essential techniques for product managers to be as effective as possible. Several interesting questions and themes emerged that are critical to building successful products and delighting users. Top of mind issues for product owners include maximizing the value of user research, collaborating effectively with stakeholders, making great decisions, and navigating complex organizational dynamics. Below are thoughts and actionable recommendations that emerged from these conversations. Read more.

  • representation of a lean research tech stack

Building a Lean Research Tech Stack

By |June 30th, 2020|

The work of the modern user researcher broadly falls into three tactical categories: Strategy and planning Research execution Analysis and sharing The most effective researchers are adept at agile, iterative research methods. And to execute this research, they rely on a wide variety of tools.  Many organizations still rely on antiquated and overpriced research platforms. Fortunately, the modern paradigm for successful research does not need to break the bank or force rigidity of process. In this post, we’re going to share the most effective research stack for modern research work. These tools are more flexible, cost effective, and, ultimately, better suited to tasks of successful researchers. Read More

  • Decision Mapping graphic

Decision Mapping: an Intuitive Technique to Generate User Test Plans

By |June 25th, 2020|

Our team at Tetra Insights has completed rigorous user research work for dozens of companies across industries. Through this experience, we’ve uncovered some common pain points and stresses of executing effective research. Among the most common challenges are getting buy-in and ensuring that findings are both meaningful and actionable. To solve these problems, we developed a simple and reliable method for generating research plans that cater to the needs of stakeholders and ensure that product teams get the insight they need to build great things. We call this simple technique Decision Mapping. Read More

Free E-Book:

The Definitive Guide to Remote User Research

While conducting user research remotely is not new, it has become the norm amid the COVID-19 pandemic. At Tetra Insights, we’ve always been advocates of a remote-first research strategy and are here to share our best practices with a free ebook: The Definitive Guide to Remote User Research.

Definitive Guide to Remote User Research