GET STARTED

The Insightful

We love to share our knowledge about research work and keep our readers up to date with the latest research trends.

The Insightful2021-01-27T07:42:21-07:00

The Trends Transforming Research Today

By |September 15th, 2021|

The internet disrupted traditional product development processes. Whereas physical manufacturing involves significant upfront costs and strategic decision-making, digital products can be shipped iteratively. For organizations building digital products, this nuance dramatically impacted decision-making workflows, as most one-way doors essentially became two-way doors. Read more.

Congrats on completing your agile transformation! Now you need these research tools to actually make decisions faster.

By |September 6th, 2021|

By now, virtually every organization left standing has completed an agile transformation to some extent. You’ve reorganized around customer segments and jobs-to-be-done, you’ve invested in research leadership and fostering a culture of customer-centricity, and you’ve outlined key market trends and opportunities. Read more.

Leveling up systems: Research technology

By |August 23rd, 2021|

Beyond the people involved, the other half of the systems equation is tools and technology. The emergence and evolution of the research toolkit is one of the exciting trends in business today. The capabilities that used to take months or be impossible altogether can now be conducted on-demand. Read more.

Leveling up systems: Research culture

By |August 9th, 2021|

Until now, we’ve covered research processes as isolated functions. Of course, it’s the people behind the research who are accountable, responsible, and critical for navigating the maturity curve and achieving excellence. It’s time to explore the ins and outs of a high performing research department. Read more.

Leveling up processes: Scaling research

By |July 26th, 2021|

As a research team gains mastery over conducting and presenting research, the rest of the organization naturally develops a wider appetite and demand for research. The next challenges then are scaling research to satiate that demand and ensuring that insights are widely accessible afterward, the central components of research operations. Read more.

Leveling up processes: Presenting research

By |July 12th, 2021|

Whereas conducting high-quality research is the foundation for data-driven decision making and research operations, the presentation layer is a vector for amplification. Expert-crafted research needs an audience to have an impact. Analysis, presentation, and sharing are how data leads to decisions and impact. Read more.

Leveling up processes: Conducting research

By |July 1st, 2021|

Research operations is fundamentally about scaling the ability to execute on research studies. So let’s begin with what it takes to effectively execute a single study, while keeping in mind that repeatability and scale are the broader objectives. Read more.

Research Operations: A massive opportunity and challenge for today’s research leaders

By |June 28th, 2021|

The pandemic upended industries and dramatically impacted consumer preferences and behaviors. While technology leaders have long recognized that consumer expectations are always increasing, the pace is now accelerating rapidly. Today’s executives demand that their organizations operate on faster iterations, using customer feedback to inform decisions. It’s a paradigm shift in culture, with research at the front and center. Read more.

Grading your organization’s progress on the path to Research Operations excellence

By |June 16th, 2021|

If you’re reading this article, you’ve probably come across the term Research Operations and may already be investing in developing corresponding proficiencies across your organization. At Tetra, we’ve worked with our clients to develop such a maturity curve to showcase the processes and systems required to achieve research operational excellence. Read more.

Free Report: Leveling Up Your Research Operations

By |June 16th, 2021|

Based on our own experience and survey of 100+ corporate research teams, we’ll introduce and explain the trends and techniques that form the foundation of Research Operations. We’ll also offer you a self-assessment to better understand the maturity of your team and organization, with recommendations for how to level up. Read more.

Free E-Book: The Definitive Guide to Remote User Research

By |November 30th, 2020|

While conducting user research remotely is not new, it has become the norm amid the COVID-19 pandemic. At Tetra Insights, we’ve always been advocates of a remote-first research strategy and are here to share our best practices with a free ebook: The Definitive Guide to Remote User Research.  Read more.

  • UX researcher running usability testing

Five Steps to Effective Usability Testing

By |November 23rd, 2020|

Usability testing is a wonderful way to quickly discover friction points in your user experience. With just five users, you can determine 85% of usability problems, making usability testing an easy and integral part of any design process. Here are the five steps to conducting an effective study. Read more.

  • Handshake

20 Companies Hiring UX Researchers in November

By |November 12th, 2020|

Looking for a new role just in time for the holidays? Ready to start your 2021 off fresh? There’s still time to make something great happen in 2020 by nabbing one of these UX research gigs. This November, companies are looking for researchers who can work cross-functionally to deliver insights to a variety of stakeholders, from UX designers to product managers, business leaders, and engineers. Whether you’re looking to join an established research team or forge a company-wide research strategy of your own, we found lots of options, including several remote roles that allow you to work from anywhere. Read more.

  • Product Roadmap

How to Use Research to Validate Your Product Roadmap

By |November 5th, 2020|

A product roadmap can be determined by a variety of goals and interests. Sometimes, they come from user research. Other times, they are decided by business initiatives, technical goals, marketing campaigns, competitor launches, customer requests, etc.  When your product roadmap decisions are based on initiatives outside of user research findings, it’s important to take time to validate those decisions with research. You can use your findings to compare the importance of each effort based on how strongly it aligns with your overall product goals and strategy. Read more.

  • Twilio Segment Acquisition

Twilio’s Acquisition of Segment Says a Lot About the Future of Business

By |October 29th, 2020|

While companies across every industry have been experiencing a digital transformation over the past decade, the pandemic has now catapulted the world, and business, into all-digital-all-the-time. This reality has forced all businesses to immediately transition almost all of their customer interactions online.  The recent Twilio / Segment deal is a great illustration of the acceleration of these changes. There is massive growth in digital products and digital ecosystems and the developer tooling for it. This deal is a clear validation of the enormous upside potential in the transformation that is unfurling. Read more.

  • Product Management Success

How to Measure Product Management Success

By |October 22nd, 2020|

Product managers come from many backgrounds and often have different ideas about how to define product success. Because of this, it’s important for them to be open to a wide range of success metrics in order to make sure they are taking full advantage of the expertise on their product team. There are four elements that build upon each other to create a successful set of key performance indicators (KPIs) to measure product success. This hierarchy starts with the basic functions of the product, followed by the essential business requirements, then considers user experience and, ultimately, the health of the team working on the product. These KPIs are designed to deliver a full vision of the growth of the product. Read more.

  • Engaging Others in Research

How to Engage Others in the Research Process

By |October 15th, 2020|

While not everyone is a researcher, it’s extremely important to get people across teams to understand and contribute to the research process. Planning for this will help ensure your research is valued and, more importantly, acted upon.  One distinction to remember is that while it’s important to engage others in the research process, it’s also vital to prevent non-researchers from interfering in and sharing opinions on the research methodology. The methodology, rigor, and research process should be owned by the experts: the researchers and insight professionals. It is their job is to make sure the methodology generates actionable, high-quality, insightful data. Read more.

  • Research Stakeholder Personas

How to Communicate Research Insights Based on Stakeholder Personas

By |October 8th, 2020|

Designing personas is a UX technique for creating a portrait of users’ preferences, needs, and wants. By doing this work upfront, researchers can incorporate personas into the process of sharing all research, thus reducing the time it takes for both researchers and stakeholders to extract and consume insights. You increase the likelihood that your stakeholders will engage with your insights when you share information that is relevant and personalized to their needs. Read more.

  • User Researcher Interview

Want to be a Researcher? Here’s How to Impress Hiring Managers

By |October 1st, 2020|

Ask 10 user researchers how they broke into the field, and you’ll probably get 10 different answers. The truth is, there is no single path to a successful research career. However, if this is a goal of yours, you need to understand how to appeal to hiring managers by creating an exceptional resume and portfolio, nailing an interview, and leaving a lasting impression.  Read more.

The Science of Influential User Research for Product Managers

By |September 24th, 2020|

User research has emerged as one of the most powerful tools in a product manager’s arsenal to overcome the challenges of getting broad buy-in for product concepts and feature development. Properly utilized, research can create shared understanding, provide clarity to skepticism, and enable interest and engagement with stakeholders. Read more.

  • Product manager listening to a podcast

8 Podcasts for Growth-Minded Product Managers

By |September 17th, 2020|

As a product manager, it’s important to always keep learning about the latest trends and best practices. And, thanks to the proliferation of excellent product management podcasts, there are plenty of opportunities to learn from some of the top minds in the field. Read more.

  • User Research Preparation

Preparation Is the Key to Great User Interviews

By |September 10th, 2020|

User interviews are an integral part of the UX process and are an incredibly valuable way to better understand how your users interact with your product. However, user interviews can be complex, and it’s well worth it to put in the prep work necessary to make them successful. Read more.

  • User Research Workflows

The 2020 Guide to an Effective User Research Workflow

By |August 28th, 2020|

There are endless variations to how researchers assemble their workflows—not to mention among the myriad toolsets available. However, the overall structure of a user research workflow is generally homogenous and consists of four phases: planning, execution, analyzing, and storing research within a repository. Read more.

  • Customer-Centric Qualitative Research

To Be Customer-Centric, You Must be Insight-Driven

By |August 20th, 2020|

There’s a lot of discussion in business these days about moving to a “customer-centric” approach. Customer centricity isn’t a new concept. Companies like Amazon have rooted their strategy in customer-centricity for over a decade. What is new is the recognition that to be competitive and meet the customers’ demands and expectations, customer-centricity must be at the heart of your business. Read more.

Free Download:

The Enterprise’s Guide to Buying & Deploying UX Research & Insights Platforms

Today, there are more tools than ever before to support the research function. Navigate the landscape in order to select the right solutions for your team and organizations.

DOWNLOAD NOW