Eye tracking is a sophisticated method used to precisely measure a person’s gaze and eye movement in relation to their head, particularly when interacting with websites or applications. While eye tracking doesn’t always reveal the underlying reasons for our visual behaviors, it does provide invaluable insights into what garners our visual attention and how long our focus lingers on specific elements. Over time, eye-tracking technology has found applications in diverse research fields, spanning psychology, education, and medicine.
Within the realm of UX design, eye tracking has played a pivotal role in uncovering essential principles. For instance, it has shed light on the fact that individuals tend to concentrate on prominent elements like large text headlines on a web page. This insight underscores the significance of placing critical information in the upper left corner of a website, as it tends to capture the attention of a larger audience.
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