The false consensus effect is a cognitive bias characterized by the tendency to overestimate the extent to which others will share your beliefs, thought patterns, and behavioral tendencies. Organizations, even highly successful ones, can easily find themselves ensnared by the false consensus effect. This phenomenon underscores a fundamental principle in the realm of user experience: “you are not your user.” It serves as a poignant reminder of the numerous instances where organizations have introduced what they believed to be groundbreaking products or features, expecting that their users would embrace them with the same enthusiasm. Yet, the reality often unfolds quite differently, with market responses not aligning with initial expectations after the launch. This contrast underscores the importance of validating assumptions and gaining genuine user insights to bridge the empathy gap.
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