Product management is the convergence point of business, technology, and UX, serving as the strategic driver behind an organization’s product vision. It encompasses the entire lifecycle of product development, from its conceptualization and market introduction to ongoing support and enhancement. To remain attuned to evolving customer expectations, effective product management involves the regular integration of user feedback. Even if a product manager believes they have a deep understanding of their customers, it’s essential to reassess regularly. Customer behaviors and expectations evolve in ways that can be unpredictable, making continuous learning a critical aspect of the process.
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