Qualitative insights play a distinctive and influential role in the realm of market research. Its strength lies in its ability to delve deep into topics through loosely structured exploration. As the name suggests, qualitative research delves into the quality of people’s opinions and emotions, while quantitative research quantifies these views, revealing the proportion of respondents with specific sentiments. In contrast to quantitative research, qualitative methods involve a relatively small number of participants. Instead of restricting them to a survey with predefined answers, qualitative research encourages open-ended discussions on a range of subjects. This approach allows respondents to freely express themselves within a flexible framework or, in the case of the most unstructured qualitative methods, set their own agenda entirely.
Get Started with Tetra’s 100% Free Accounts
Getting started with Tetra Self-Registration Free Account is quick and easy:
- Click here to create your account
- Complete the registration: Follow the simple registration process to set up your Free Account.
- Start researching: Dive into your research projects with all the tools you need at your fingertips.