Quantitative data is numerical, measurable information. It’s data with numerical values that can be counted and verified. These methods provide quantifiable human insights for enriching user research:
- Surveys: Surveys, with ratings, rankings, scales, and closed-ended questions, efficiently gather quantitative feedback from a representative group of people to understand a broader population’s experiences.
- A/B Testing: A/B testing presents users with two design versions to determine which one yields more conversions and measurable metrics.
- Web Analytics: Web analytics offer quantifiable data, tracking user interactions on screens, uncovering click patterns, identifying common behaviors, and highlighting user pain points.
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